I finally received a link to the “We Are Hungry” video that I could view. In case you haven’t seen it, here it is:
I love this video not just because it’s funny, but also because ridicule can be an effective political tool. The overlords don’t like it when the common people start laughing at them. You can get angry, you can protest in the street, you can call your representatives and complain, etc., but those actions don’t knock the overlords from their mental pedestals. Being publicly ridiculed is another matter. When people are laughing at you, they are above you. There’s a reason we refer to ridicule as “looking down” on someone.
Back in the 1990s, the Equal Employment Opportunity Commission decided the Hooters restaurant chain was being unfair to men by hiring only young, pretty women as waitresses. Never mind that Hooters employed plenty of men as cooks, dishwashers, managers, etc. … nope, by gosh, if a restaurant whose entire marketing strategy was built around pretty waitresses in skimpy outfits refused to hire men to wait tables, something bad was going on and the overlords needed to fix it. So the EEOC demanded that Hooters change the very concept that had made it a successful chain and pony up millions of dollars in back pay to men the restaurants never hired.
Hooters could have fought back with high-priced attorneys (which they probably did), but they also understood and employed the power of ridicule. They placed ads like the one you see below in newspapers and on billboards.
One full-page ad placed in newspapers featured the same guy you see in the billboard. The text simply read: What’s wrong with this picture? Your government.
The EEOC dropped the case and (laughably) accused Hooters of intimidation. Sure, we all know how easy it is to intimidate a federal agency. The “intimidation” was the company’s successful strategy of encouraging ordinary citizens to laugh at their government overlords.
Let’s hope the USDA feels equally intimidated soon.
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