In my last post, I mentioned that several states have recently enacted laws that will require restaurants to list the calorie counts of everything they sell – right on the menu, or on the menu board in the case of fast-food joints. These laws are, of course, being promoted as a tool to help battle the obesity epidemic.

This menu is supposed to help cure obesity.
Confronting people with calorie counts isn’t going to make them lose weight, and I’ll explain why shortly. But first, I want to talk about the politics behind these idiotic laws. I usually save my political opinions for my other blog – I’m perfectly aware that people who share my beliefs about nutrition may be annoyed by my libertarian political beliefs – but I can’t help it in this case. We are, after all, talking about politicians trying to legislate behavior.
So if political discussions aren’t your cup of tea, skip down to the END OF POLITICAL RANT and pick up the nutrition discussion from there.
START OF POLITICAL RANT (YOU HAVE BEEN WARNED)
As a libertarian, I believe government’s primary function – one of its few legitimate functions – is to prevent people from harming each other, whether by force or by fraud. (This was also the clearly-stated belief of The Founders, by the way.) But in the past century, this beautiful, freedom-promoting concept has become so mangled, people now believe government’s job is to force other people to give them what they want.
If a restaurant doesn’t share nutrition information with you, you are not being harmed – you’re just not getting what you want. If you believe you can’t make healthy choices without that information, you are free to take your business elsewhere. The restaurants know this, so it’s in their interest to keep you happy. That’s why nutrition information is easily available online and in pamphlets – because enough customers demanded it, not because politicians did.
But most customers are not clamoring to have the calorie counts shoved in their faces when they visit McDonald’s … and that’s exactly the problem: the nutrition nannies have realized that – gosh darn it! – many people don’t care about calorie counts and don’t bother to look at them, no matter how little effort it takes. So now the politicians want to force you to view the calorie counts, whether you like it or not.
In other words, while this battle is usually presented in the media as a case of the caring politicians cracking down on the evil, calorie-hiding restaurants, these laws are not actually aimed at the restaurants – they’re aimed at you. They’re nothing more than an attempt to control your behavior. The restaurants are simply the tool of control.
Meanwhile, these laws force sit-down restaurants with large menus to conduct a lot of expensive lab tests on their food to determine all the calorie counts, which will drive up prices. The end result: you’ll pay more for your restaurant meals … and fat people will still be just as fat, long after these laws take effect. But gee whiz, the politicians will get to feel good about themselves, and that’s all that really matters.
END OF POLITICAL RANT
These menu laws aren’t going to make us any thinner, because they’re based on a theory that simply isn’t true: if you just cut back on calories, you’ll automatically lose weight. With this theory embedded in their busy-body brains, here’s how the politicians and the nutrition-nannies believe those calorie-count menu boards will make us thinner:
- Fat Customer waddles into McDonald’s, intending to order a Double Quarter Pounder value meal.
- Fat Customer is confronted with the calorie count, right there on the menu board where he can’t possibly miss it.
- Fat Customer says to himself, “Oh my gosh! I had no idea there were so many calories in this meal! I’m going to order a Filet-O-Fish and a bottle of water.”
- Fat Customer is satisfied with this low-calorie meal and, thanks to the menu board, begins eating low-calorie meals at restaurants from this point forward.
- Fat Customer loses weight, as do millions of other fat customers.
- The obesity epidemic is solved. Rates of heart disease, cancer, and type II diabetes plummet. Medicare expenditures drop by 50 percent.
- Millions of formerly-obese citizens march on Washington to express their gratitude. Hallelujah, hallelujah! All praise the wise and wonderful politicians and Kelly Brownell and CSPI for saving us from our ignorance and gluttony!

- Kelly Brownell, the obesity expert at Yale, who thinks these menus will make you eat less. Please note he’s obviously obese. Why doesn’t he simply eat less?
The trouble with this happy scenario, of course, is that calorie-restricted diets have been a colossal failure. They lead to long-term weight loss about 1 percent of the time, and many people actually end up fatter after trying them. Here’s why:
Fat people don’t eat “too much” because they’re unaware of how many calories they’re consuming, nor because they’re gluttons. They eat “too much” because if they don’t, their bodies run out of fuel and begin to starve at the cellular level. In fact, from an energy-balance standpoint, they’re not eating too much at all – they’re eating exactly the right amount.
Most fat people are insulin-resistant, so their bodies have to produce a higher level of insulin to keep their blood sugar down. Unfortunately, the elevated insulin also commands their bodies to store calories as fat, which means those calories are not available as fuel for the muscles and organs.
As a result, fat people have to eat more to avoid running out of fuel. If they simply eat less, their cells begin to starve. The urge to eat eventually becomes overwhelming – that’s Mother Nature doing her job, protecting the organism. If fat people ignore this powerful, primal urge, their bodies respond by slowing down their metabolisms, which means when they finally give in and eat more, their bodies will store even more fat than before.
Still with me? Good. Now let’s return to that calorie-count menu board and predict what will actually happen when we harass a fat person into eating less:
- Fat Customer waddles into McDonald’s, intending to order a Double Quarter Pounder value meal.
- Fat Customer is confronted with the calorie count, right there on the menu board where he can’t possibly miss it.
- Fat Customer says to himself, “Oh my gosh! I had no idea there were so many calories in this meal! I’m going to order a Filet-O-Fish and a bottle of water.”
- Fat Customer eats the lower-calorie meal.
- Fat Customer’s chronically elevated insulin causes his body to store a disproportionate share of the Filet-O-Fish calories as fat.
- Fat Customer’s cells run low on fuel and send a telegram to his brain that reads: “Dear Ass#%&*: WHAT THE @#$% ARE YOU TRYING TO DO, KILL US?!! WE’RE @#$%ING STARVING DOWN HERE!! EAT SOMETHING, YOU DUMB @#$%!!”
- Fat Customer stops at 7-11 on the way home for a bag of Cool Ranch Doritos and a pint of Chunky Monkey, which he consumes in front of the TV within minutes after walking through the front door.
- Feeling disgusted with himself and depressed, Fat Customer watches a re-run of Oprah and learns from Dr. Oz that he’s overeating because he has unresolved issues from childhood.
- Fat Customer swears he will eat less tomorrow. He does, and his cells soon run low on fuel. They send another telegram to the brain, but Fat Customer grits his teeth and ignores the message.
- Fat Customer’s body protects itself from starvation by lowering his body temperature and slowing his metabolism.
- Still hungry and still fat, Fat Customer yells at the kids and kicks the dog.
Here’s an even more likely scenario:
- Fat Customer waddles into McDonald’s, intending to order a Double Quarter Pounder value meal.
- Fat Customer is confronted with the calorie count, right there on the menu board where he can’t possibly miss it.
- Fat Customer says to himself, “I don’t give a @#$%. I’m famished, and I want the Double Quarter Pounder value meal.”
So how can the restaurants help us lose weight? They can’t, and it’s not their job anyway. It’s ours.
Last week, my wife and I had dinner with Drs. Mike and Mary Dan Eades at a lovely restaurant high in the hills near our home. We had crab-stuffed mushrooms for appetizers, salads, steaks or fish for our main courses, with steamed, buttered asparagus on the side. (There may have been one or two adult beverages in there, too.)
We said no thanks when the dessert tray came around. But I’m guessing if we’d loaded up on insulin-spiking bread or potatoes, those desserts would’ve looked pretty darned tempting.
It was a big, delicious meal. So how many calories did I consume? I have no idea; I didn’t ask, and the restaurant didn’t tell me. I also don’t care. Despite the high calorie count, this was not a fattening meal, because I didn’t consume any sugar or starch. I kept my insulin down and therefore didn’t send my body into fat-storing mode.
That was my choice. If everyone made the same choice, there would be far fewer obese people and far fewer health problems. But you can’t legislate people into making those choices – and the politicians should stop wasting their time and our money by trying.
p.s. – You can look up nutrition information for hundreds of restaurants on this web site, which somebody took the time to create without any interference by politicians.





