NuVal: Low-Fat Nonsense Made Easy

      102 Comments on NuVal: Low-Fat Nonsense Made Easy

An organization called NuVal has come up with a simplified system for telling us which foods we should eat.  Instead of continuing to strain our brains by counting grams of fat, carbohydrates, sugar, fiber, and protein, we can now just read the NuVal score, which ranges from 1 to 100.  Check it out:

After watching the video, I couldn’t quite figure how the NuVal people assign scores to foods, so I went to their web site for the answer.

The NuVal(tm) Nutritional Scoring System is powered by the Overall Nutritional Quality Index (ONQI(tm)), a patent-pending algorithm for measuring the nutritional quality of foods and beverages based on the influence they have on overall dietary goals.

That’s a great start.  I’ve always believed choosing quality foods requires at least one algorithm and a patent or two.  As you probably know, archeologists have found several algorithms etched into the walls alongside Paleolithic cave paintings.  There’s even a theory that Neanderthals died out because their primitive tools were incapable of producing the symbol for division.

Developed by a team of leading nutrition, public health, and medical experts, the ONQI algorithm uses the Institute of Medicine’s Dietary Reference Intakes (DRIs – quantitative reference values for recommended intakes of nutrients) and the Dietary Guidelines for Americans (advice from the Department of Health and Human Services and the U.S. Department of Agriculture about how good dietary habits can promote health and reduce risk for major chronic diseases) to quantify the presence of more than 30 nutrients – including vitamins, minerals, fiber, and antioxidants; sugar, salt, trans fat, saturated fat, and cholesterol.

So they’re using the USDA’s dietary guidelines to create the algorithm.  That would explain some of the foods that receive a high NuVal score:

Oranges – 100
Pineapples – 99
Post Shredded Wheat ‘N Bran – 91
Bananas – 91
Organic Valley 1% Milk – 81
Ryvita Rye & Oat Bran Crispbread – 87
Silk Soymilk Light – 82
Silk Soy Milk Chocolate – 68

… as well as some foods that received low scores:

Chicken Breast (boneless) – 39
Pork Tenderloin – 35
Turkey Breast – 31
Ground Sirloin (Beef 90/10) – 30
Ham – 27
Coconuts (husked) – 24

But I figured there must be more to a patent-pending algorithm than USDA recommendations, so I called the NuVal people and asked for an interview.  One of them agreed to speak to me on the condition that I wouldn’t reveal his name.

Fat Head:  Back in the 1990s, the FDA mandated a standardized food label that promotes a high-carb, low-fat diet, and since then we’ve gotten fatter.  Why did you decide American consumers need a simplified version of the same advice?

NuVal:  The FDA and USDA did a pretty good job of helping millions of people to become obese and diabetic, and we applaud their efforts.  But if you look at the statistics from recent years, rates of obesity and Type 2 diabetes are starting to level off somewhat.  We concluded that the government’s plan to fatten up the population has run into an unforeseen barrier.

Fat Head:  And what’s that?

NuVal:  Mathematical illiteracy.  As often happens with the federal government, one branch didn’t know what the other was up to.  So while the FDA and USDA were working to make people fatter by offering detailed nutrition advice, the Department of Education was busy making sure millions of Americans can’t do math.

Fat Head:  I’m not sure I see how that —

NuVal:  Let me give you an example.  We’ve been telling people to get at least 60 percent of their calories from carbohydrates, because we know that will produce runaway blood sugar for a whole lot of them, right?

Fat Head:  Right.

NuVal:  Okay, so you’re looking at a food label, and it says 60 carbohydrates, 30 grams of fat, and 10 grams of protein.  I bet you think that means 60 percent of the calories come from carbohydrates.

Fat Head:  No, because fat has more than twice as many calories per gram than carbohydrates.  So it’s more like 43 percent carbohydrates.

NuVal:  How did you … ?  Never mind.  The point is, a lot of people aren’t eating enough carbohydrates to jack up their blood sugar because they’re lousy at math.  Plus that whole “gram” thing doesn’t make sense to anyone except the drug addicts, and they eat plenty of carbohydrates already.  We needed something simple.

Fat Head:  I see.  So that’s why it’s called “A Food System for Dummies” on your web site.

NuVal:  Exactly.  Now people can just choose foods that rank high on the NuVal scale and keep their blood sugar jacked up all the time, without all that math.

Fat Head:  But I noticed you also give sugary foods a low score and green vegetables a high score.  That would seem to undermine your goal of turning more people into diabetics.

NuVal:  True, but we also discourage people from eating anything with adequate amounts of animal protein or fat, so we know they’ll be hungry and fill up on carbohydrates eventually.  Besides, the system has to look credible when it comes to vegetables or no one will use it.

Fat Head:  Let’s talk about that scoring system a bit.  In your algorithm, you give foods a high score for certain nutrients, but then you divide by what you consider bad nutrients:  trans fat, sugar, sodium, saturated fat and cholesterol.

NuVal:  It’s complicated, but yes, that’s basically it.

Fat Head:  That’s where I’m getting confused.  Trans fat and saturated fat have different chemical structures and different effects in the body.  Trans fats lower HDL, while saturated fat raises it.  Trans fats weaken cells, while saturated fats make them stronger.  Recent studies show zero association between saturated fat and heart disease.  So how did saturated fat become what you call a denominator?

NuVal:  We consider them biochemically equivalent because our algorithm showed that if you take all the letters that are common to both trans fat and saturated fat, you can create a long list of the same words.

Fat Head:  But that doesn’t seem like a good way to–

NuVal:  Fat Rats, Fast Rat, Fat Arts, Fat Star, Star Aft, and my favorite, Sat Fart.

Fat Head:  I see.  So biochemically, you’d consider Tom Naughton the equivalent of a Math Nut Goon.

NuVal:  Yes.  Or a Homo Gnat Nut.

Fat Head:  I also don’t see why cholesterol and sodium are denominators.  Your site says the inputs for the algorithm are based on broad scientific research.  Can you actually point to any research that proves cholesterol and sodium are bad for us?

NuVal:  We conducted an exhaustive review of the literature and found that in nearly every case, the federal government said cholesterol and sodium are bad.

Fat Head:  Your algorithm is also supposed to take the glycemic index into account, according to your web site.  I was pleased to see white bread receive a low score, for example.  And yet Silk Chocolate Soy Milk received a score of 68, despite containing nearly as much sugar per cup as Coca-Cola.  What’s that about?

NuVal:  Boobs.

Fat Head:  Excuse me?!

NuVal:  We love boobs.  The isoflavones in soy are chemically similar to estrogen, so if we can get kids drinking a lot more soy milk, we won’t have to wait until they’re teenagers to see some boobs.

Fat Head:  But …you realize that can happen to the boys too, right?

NuVal:  I consider myself very open-minded.

Fat Head:  Well, as someone who developed boobs as a boy, I don’t think that’s healthy, physically or mentally, unless you enjoy having other boys call you names.

NuVal:  Like “Homo Gnat Nut”?

Fat Head:  No, but you’re in the ballpark.  The point is, why the heck would you give anything made out of soy a high score?  How is soy milk a healthier option than a slice of ham or a chicken breast?

NuVal:  Don’t say breast.  It makes me think of b-

Fat Head:  Thank you for your time.

So there you have it:  A simple system to help people choose a low-fat, high-carb diet based on processed grains and soy, while limiting perfectly natural proteins and fats.  Obesity, diabetes, autoimmune diseases, and premature puberty made easy.

The only bright spot is that NuVal is a commercial enterprise, so if they fail, they’ll probably go away.  If they were a government health agency, failure would be an excuse to double their budget.

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102 thoughts on “NuVal: Low-Fat Nonsense Made Easy

  1. arlojeremy

    “No more scouring the labels!”

    How depressing.

    Just put your heads in the sand people and eat what we tell you to eat.

    What blows my mind is that it’s been known for an incredibly long time that dietary cholesterol has no negative effects and yet it’s still included. And as you basically mentioned, anyone up to date on the literature would also see that saturated fat isn’t detrimental either.

    The inventor of this proposal must be too busy with book signings to stay on top of research… or common sense.

    Unfortunately, Dr. Katz, like Dr. Oz, has quite a following.

    Reply
  2. Alexia

    I just filled out a survey about NuVal for my local grocery store chain. I told them it sucked and wasn’t helpful at all LOL

    Good move. I can’t believe the grocery stores would want to buy into it.

    Reply
  3. Lovely Lentilla

    Nu Val? Sounds a lot like Newspeak…

    “The basic idea behind Newspeak is to remove all shades of meaning from language, leaving simple dichotomies (pleasure and pain, happiness and sadness, goodthink and crimethink) which reinforce the total dominance of the State.”

    (From Wiki: http://en.wikipedia.org/wiki/Newspeak)

    “A Food System for Dummies”? Well, they got that right.

    The real dummies will be the ones who follow it.

    Reply
  4. Natalie

    The thing I noticed throughout the entire video was they constantly, in various, oblique ways, called the consumer stupid.

    We’re confused, unsure, find math hard (Well, I am a girl…), hate having to make independent decisions, need a paternal system to look after us, are desperate to have someone step in and make all the hard decisions for us *languid hand to forehead*

    Personally, I find that my brain functions perfectly well – I don’t know about anyone else. Actually, I do know about everyone else – I’m just not convinced that Americans are a race of mouthbreathers. I am capable of reading, researching, learning, independent thought and determing on what and where I spend my money and I’m pretty damn sure Americans – yes, even the poor ones! – can do the same. The only thing stupid about consumers of any kind is they believe these systems are trying to look out for them. HA!

    And a score of 24 for a (expletive deleted) coconut??

    They’re kidding, right?

    *shrugs, and eats coconut oil directly off the spoon*

    Haven’t you heard that coconuts are high in artery-clogging saturated fat? Clearly, soy milk is much better for you.

    Reply
  5. Rahul

    LOL the scary thing is that this might be the actual response if u spoke to a real associate of this Nuval company as they don’t seem to have looked at any serious research for this new system. I’m pretty sure they will be some how funded by the government for their valiant efforts into improving the lazy, confused dummies who just can’t seem to get their health back in order.
    P.S: That doctor David says in that video says “…we got the best scientists to use all the best science to find a single holistic system blah-blah…” firstly i bet all those best scientists were funded by grants given by the government. Secondly what does “..all the best science..” mean? I thought there wasn’t a choice, I never knew science had a rating system lol I just thought it was facts based on evidence and proof lol. We don’t say the evolution science is the best science and the creationism science is the 3rd or 4th best science lol because creationism isn’t based on science and by the looks of it neither is this NUVAL system lol

    Any algorithm that puts trans fats and saturated fats in the same category isn’t based on anything like objective science.

    Reply
  6. mezzo

    NuVal? Whatever next? Maybe something like PuVal? The higher the score, the more likely you are to puke after eating those cals. Or how about ClueVal? The more you eat of those foods, the more your brain will shrink?

    A whole line of related trademarks … brilliant idea. BuVal — the higher the rating, the scarier it is … SuVal — the higher the rating, the more likely you’ll hurt yourself and sue the manufacturer … etc.

    Reply
  7. arlojeremy

    “No more scouring the labels!”

    How depressing.

    Just put your heads in the sand people and eat what we tell you to eat.

    What blows my mind is that it’s been known for an incredibly long time that dietary cholesterol has no negative effects and yet it’s still included. And as you basically mentioned, anyone up to date on the literature would also see that saturated fat isn’t detrimental either.

    The inventor of this proposal must be too busy with book signings to stay on top of research… or common sense.

    Unfortunately, Dr. Katz, like Dr. Oz, has quite a following.

    Reply
  8. Alexia

    I just filled out a survey about NuVal for my local grocery store chain. I told them it sucked and wasn’t helpful at all LOL

    Good move. I can’t believe the grocery stores would want to buy into it.

    Reply
  9. Lovely Lentilla

    Nu Val? Sounds a lot like Newspeak…

    “The basic idea behind Newspeak is to remove all shades of meaning from language, leaving simple dichotomies (pleasure and pain, happiness and sadness, goodthink and crimethink) which reinforce the total dominance of the State.”

    (From Wiki: http://en.wikipedia.org/wiki/Newspeak)

    “A Food System for Dummies”? Well, they got that right.

    The real dummies will be the ones who follow it.

    Reply
  10. Lynnsey

    This has all the markings of what happened in the movie “Terminator”-Nuval could become the next Skynet if we’re not careful. Maybe I’m over reacting, but watching that Youtube video with all that cheesy background music made me think of Skynet. I really hope this doesn’t take off, it gives me the creeps, and I don’t feel right about it. For the obvious reasons you wrote above, and for the Skynet like reasons.

    I love your blog, Tom. Any chance we can get posts more than twice a week? 🙂

    I’m seeing another sequel … the humans huddling in secret, grilling meats over a fire … then a Terminator shows up and starts shooting them with an orange-launcher.

    Twice per week as long as I’m still working for a living.

    Reply
  11. Natalie

    The thing I noticed throughout the entire video was they constantly, in various, oblique ways, called the consumer stupid.

    We’re confused, unsure, find math hard (Well, I am a girl…), hate having to make independent decisions, need a paternal system to look after us, are desperate to have someone step in and make all the hard decisions for us *languid hand to forehead*

    Personally, I find that my brain functions perfectly well – I don’t know about anyone else. Actually, I do know about everyone else – I’m just not convinced that Americans are a race of mouthbreathers. I am capable of reading, researching, learning, independent thought and determing on what and where I spend my money and I’m pretty damn sure Americans – yes, even the poor ones! – can do the same. The only thing stupid about consumers of any kind is they believe these systems are trying to look out for them. HA!

    And a score of 24 for a (expletive deleted) coconut??

    They’re kidding, right?

    *shrugs, and eats coconut oil directly off the spoon*

    Haven’t you heard that coconuts are high in artery-clogging saturated fat? Clearly, soy milk is much better for you.

    Reply
  12. Rahul

    LOL the scary thing is that this might be the actual response if u spoke to a real associate of this Nuval company as they don’t seem to have looked at any serious research for this new system. I’m pretty sure they will be some how funded by the government for their valiant efforts into improving the lazy, confused dummies who just can’t seem to get their health back in order.
    P.S: That doctor David says in that video says “…we got the best scientists to use all the best science to find a single holistic system blah-blah…” firstly i bet all those best scientists were funded by grants given by the government. Secondly what does “..all the best science..” mean? I thought there wasn’t a choice, I never knew science had a rating system lol I just thought it was facts based on evidence and proof lol. We don’t say the evolution science is the best science and the creationism science is the 3rd or 4th best science lol because creationism isn’t based on science and by the looks of it neither is this NUVAL system lol

    Any algorithm that puts trans fats and saturated fats in the same category isn’t based on anything like objective science.

    Reply
  13. mezzo

    NuVal? Whatever next? Maybe something like PuVal? The higher the score, the more likely you are to puke after eating those cals. Or how about ClueVal? The more you eat of those foods, the more your brain will shrink?

    A whole line of related trademarks … brilliant idea. BuVal — the higher the rating, the scarier it is … SuVal — the higher the rating, the more likely you’ll hurt yourself and sue the manufacturer … etc.

    Reply
  14. Dan

    How did the human race survive all these years???

    Like BMI, this is just more technobabble, technobabble desiged to get people to eat the way the government wants them to. It’s all based on theory and, as far as I can tell, has never been put to the test as to whether following this system actually improves health. Just another experiement on the entire population.

    Interesting that nutrionally void foods such as whole grain cereals get a high score. This is not because they have a large amout of micronutrients, but because they are low in sat fat & cholesterol. According to basic math, the small denominator means a higher number, despite the size of the numerator.

    Just like the Heart Association’s evaluations. No fat? It’s perfect!

    Reply
  15. SnowDog

    I find the NuVal score to be quite helpful when used in reverse!

    That would almost work … but it would put Captain Crunch high on your list. At least they recognized sugar is bad.

    Reply
  16. Elle

    Between the logo and the lady’s voice and the pacing of her voice I’m reminded of Umbrella Corp from Resident Evil. As Umbrella turned the populace into a bunch of zombies that’s probably not a bad comparison.

    I wonder what brains are on the NuVal scale.

    Also – “thought leaders.” Seriously, they’re calling their people “thought leaders” with a straight face?

    I thought the pace of the video was quite slow, then I realized they believe most of us are quite slow as well.

    Reply
  17. SnowDog

    I notice that oranges score 100 on this system. That implies that oranges supply all of our nutritional needs.

    I wonder why the orange-only diet hasn’t caught on?

    Apparently, we could live on organges and Silk soymilk.

    Reply
  18. Amy Dungan

    I’m so glad they are making this easy for us. Reading is hard. Math is hard. Why should I put even any minor effort into making informed choices when I can just be a drone and let someone else do it for me. This is great. And I bet they don’t even want any money for doing this. They just want people to be healthy, right? That’s why they spent two years developing algorithms based on old faulty junk science. Now I’m just gonna sit back and wait for that lottery ticket to make me rich too! Yes siree… just gonna sit back here and let everyone else take charge of my health, because it ALWAYS ends well when you do that.

    That was the first thing I checked, since they were bragging about not taking money from food companies. They license the system to grocery stores … who would be fools to spend the money.

    Reply
  19. Lynnsey

    This has all the markings of what happened in the movie “Terminator”-Nuval could become the next Skynet if we’re not careful. Maybe I’m over reacting, but watching that Youtube video with all that cheesy background music made me think of Skynet. I really hope this doesn’t take off, it gives me the creeps, and I don’t feel right about it. For the obvious reasons you wrote above, and for the Skynet like reasons.

    I love your blog, Tom. Any chance we can get posts more than twice a week? 🙂

    I’m seeing another sequel … the humans huddling in secret, grilling meats over a fire … then a Terminator shows up and starts shooting them with an orange-launcher.

    Twice per week as long as I’m still working for a living.

    Reply
  20. kilton

    Wow, the president of NuVal is overweight. What a shocker!

    Probably attended the Kelly Brownell school of weight management.

    Reply
  21. Holly

    “Just like the Heart Association’s evaluations. No fat? It’s perfect!”

    The entire time I thought that too. Just another system for profit. I’m glad I’m teaching my son about how to live healthy.

    You and I can teach our kids what real food is about. I feel sorry for children of the parents who believe this nonsense.

    Reply
  22. Dan

    How did the human race survive all these years???

    Like BMI, this is just more technobabble, technobabble desiged to get people to eat the way the government wants them to. It’s all based on theory and, as far as I can tell, has never been put to the test as to whether following this system actually improves health. Just another experiement on the entire population.

    Interesting that nutrionally void foods such as whole grain cereals get a high score. This is not because they have a large amout of micronutrients, but because they are low in sat fat & cholesterol. According to basic math, the small denominator means a higher number, despite the size of the numerator.

    Just like the Heart Association’s evaluations. No fat? It’s perfect!

    Reply
  23. Pål Jåbekk

    “As you probably know, archeologists have found several algorithms etched into the walls alongside Paleolithic cave paintings.”

    This is great writing Tom. I really hope that NuVal (or anything like it) doesn’t spread to across the pond. This is way too advanced for us.

    Let’s hope NuVal dies a quick death here.

    Reply
  24. SnowDog

    I find the NuVal score to be quite helpful when used in reverse!

    That would almost work … but it would put Captain Crunch high on your list. At least they recognized sugar is bad.

    Reply
  25. Zach

    Holy Sat Fart! It’s so funny because I was not sure whether this is satire or not. Ah, it is satire… ah, he he, ah, right?

    Unfortunately, you don’t have to stretch the truth too far with these people to reach the point of ridiculousness.

    Reply
  26. Elle

    Between the logo and the lady’s voice and the pacing of her voice I’m reminded of Umbrella Corp from Resident Evil. As Umbrella turned the populace into a bunch of zombies that’s probably not a bad comparison.

    I wonder what brains are on the NuVal scale.

    Also – “thought leaders.” Seriously, they’re calling their people “thought leaders” with a straight face?

    I thought the pace of the video was quite slow, then I realized they believe most of us are quite slow as well.

    Reply
  27. Markus

    Great post,
    gotta remember though not to eat or drink whilre reading your blog.
    Otherwise I’ll someday choke to death or snort some bacon & eggs through my nose.

    In Germany there is some talk about a similar thing a sort of traffic light on foods which is red if a particular item has more than 5g of sat fat in it At least its also red if there is more than 12.5g of sugar however not the kind found in pasta e.g. “complex carbohydrathes” or bread etc because thats not sugar

    If I can make you pass food through your nose, I know it’s a good post.

    Reply
  28. Thom Brogan

    Not only is NuVal condescending, but its insistence that consumers heed the ONQI is downright racist!

    Many of the grand plans to help us eat better are based on the assumption that people are stupid. This is no exception.

    Reply
  29. RonnieC

    Wow, misinformation just keeps spreading like wildfire. This is just what obese and potentially diabetic people need, a “team of leading nutrition, public health, and medical experts” telling them it’s ok to avoid meat and fats while loading up on empty carbohydrates. Meanwhile, they can continue to avoid educating themselves and escalate the laziness that has contributed to their health issues in the first place! Excellent marketing job Nuval, go ahead and ride that train. It upsets me, but I suppose that for every healthy, nutritionally educated person, there is another that refuses to make the changes (not always the easiest) necessary to live healthy and happy. Great post!

    Yup, I’d rather see potential diabetics confused than given a simple “eat your carbs” message.

    Reply
  30. SnowDog

    I notice that oranges score 100 on this system. That implies that oranges supply all of our nutritional needs.

    I wonder why the orange-only diet hasn’t caught on?

    Apparently, we could live on organges and Silk soymilk.

    Reply
  31. Amy Dungan

    I’m so glad they are making this easy for us. Reading is hard. Math is hard. Why should I put even any minor effort into making informed choices when I can just be a drone and let someone else do it for me. This is great. And I bet they don’t even want any money for doing this. They just want people to be healthy, right? That’s why they spent two years developing algorithms based on old faulty junk science. Now I’m just gonna sit back and wait for that lottery ticket to make me rich too! Yes siree… just gonna sit back here and let everyone else take charge of my health, because it ALWAYS ends well when you do that.

    That was the first thing I checked, since they were bragging about not taking money from food companies. They license the system to grocery stores … who would be fools to spend the money.

    Reply
  32. Dave C.

    “We conducted an exhaustive review of the literature and found that in nearly every case, the federal government said cholesterol and sodium are bad.”

    LOL, funny but true.

    Or sad but true.

    Reply
  33. Debbie

    I almost wish my supermarket was looking into it, and gave me a survey to take! Boy I would love to take it. I have to run over there anyway in about an hour, I have to see if they are being assimilated.

    I believe it will be every bit as effective as the FDA’s labels.

    Reply
  34. kilton

    Wow, the president of NuVal is overweight. What a shocker!

    Probably attended the Kelly Brownell school of weight management.

    Reply
  35. Holly

    “Just like the Heart Association’s evaluations. No fat? It’s perfect!”

    The entire time I thought that too. Just another system for profit. I’m glad I’m teaching my son about how to live healthy.

    You and I can teach our kids what real food is about. I feel sorry for children of the parents who believe this nonsense.

    Reply
  36. Paul

    This sounds like a major conspiracy to me. Implements of the food pyramid in the 1990’s –> obesity/ type II diabetes epidemic in 2000 –> government run health care in 2010 = big money for ___________ (fill in the blank here).

    Reply
  37. Pål Jåbekk

    “As you probably know, archeologists have found several algorithms etched into the walls alongside Paleolithic cave paintings.”

    This is great writing Tom. I really hope that NuVal (or anything like it) doesn’t spread to across the pond. This is way too advanced for us.

    Let’s hope NuVal dies a quick death here.

    Reply
  38. MikeC

    A few questions…

    Who pays for the label to be put on the food?
    Why would someone want the label on their product if has a low score?
    What would it take to create “our” own version and compete with them?

    We could even publish the formula publicly. I imagine it’d be a pretty simple formula. Thoughts?

    NuVal charges grocery stores a fee to use their scoring system. They’re running into a predictable problem: many stores don’t want NuVal coming in and putting a low score on hundreds of products.

    Reply
  39. Zach

    Holy Sat Fart! It’s so funny because I was not sure whether this is satire or not. Ah, it is satire… ah, he he, ah, right?

    Unfortunately, you don’t have to stretch the truth too far with these people to reach the point of ridiculousness.

    Reply
  40. Ellen

    Developing some kind of rating system is a good idea, but it should be based on a scale that evaluates the “Extent of Processing”. So, Little Debbie snacks and high fructose corn syrup would be a the “worse” end of the scale, and grass fed beef would be at the “best” end of the scale. I just wrote a page about this on my website: http://www.healthy-eating-politics.com/healthy-food-choices.html

    The idea is based on this paper from a team at the University of Washington: http://papers.ssrn.com/sol3/papers.cfm?abstract_id=1346650

    Now that would be a worthwhile scale.

    Reply
  41. Markus

    Great post,
    gotta remember though not to eat or drink whilre reading your blog.
    Otherwise I’ll someday choke to death or snort some bacon & eggs through my nose.

    In Germany there is some talk about a similar thing a sort of traffic light on foods which is red if a particular item has more than 5g of sat fat in it At least its also red if there is more than 12.5g of sugar however not the kind found in pasta e.g. “complex carbohydrathes” or bread etc because thats not sugar

    If I can make you pass food through your nose, I know it’s a good post.

    Reply
  42. Thom Brogan

    Not only is NuVal condescending, but its insistence that consumers heed the ONQI is downright racist!

    Many of the grand plans to help us eat better are based on the assumption that people are stupid. This is no exception.

    Reply
  43. RonnieC

    Wow, misinformation just keeps spreading like wildfire. This is just what obese and potentially diabetic people need, a “team of leading nutrition, public health, and medical experts” telling them it’s ok to avoid meat and fats while loading up on empty carbohydrates. Meanwhile, they can continue to avoid educating themselves and escalate the laziness that has contributed to their health issues in the first place! Excellent marketing job Nuval, go ahead and ride that train. It upsets me, but I suppose that for every healthy, nutritionally educated person, there is another that refuses to make the changes (not always the easiest) necessary to live healthy and happy. Great post!

    Yup, I’d rather see potential diabetics confused than given a simple “eat your carbs” message.

    Reply
  44. Dave C.

    “We conducted an exhaustive review of the literature and found that in nearly every case, the federal government said cholesterol and sodium are bad.”

    LOL, funny but true.

    Or sad but true.

    Reply
  45. Clair Schwan

    I love the double-tier pile of fresh fruit in the background of the NuVal executive. It was very reassuring to me. And, all of the alphabets and commas behind the names in the group that put this together was also impressive. Last but not least, the NuVal logo looks like a molecular structure. All are nice window dressing for a crayon level idea formulated by pointed-headed and well-educated idiots who should have put down that blue crayon long ago.

    A single number? So vitamins, minerals, fat, protein, carbohydrate, pesticides, herbicides, binders, fillers, colorings, stabilizers and chemical flavorings are all place in a bag and shook up for a minute or so? And, out pours a single number that dumbed-down Americans can finally understand. Outstanding!

    This 1 to 100 scheme is only a little better than the Homeland Security green, blue, yellow, orange and red scheme that Tom Ridge presented to us many years ago. No, wait! The colored coded scheme is better – much better. At least they weren’t afraid to provide conclusive evidence that they put the whole thing together with different colored crayons.

    Clair Schwan

    Well said.

    Reply
  46. Debbie

    I almost wish my supermarket was looking into it, and gave me a survey to take! Boy I would love to take it. I have to run over there anyway in about an hour, I have to see if they are being assimilated.

    I believe it will be every bit as effective as the FDA’s labels.

    Reply

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