Nothing to do with health or nutrition … just some stuff that caught my attention while I was surfing and cooling off between rounds of disc golf.
The last time I checked out Fat Head on YouTube was a year or so ago, when someone alerted me to the version uploaded by Gravitas, thinking perhaps it was yet another pirated upload. (It isn’t. Gravitas is our digital distributor, and they pay us for their YouTube version.) At that time, there were just over 100,000 views. Here’s what I saw today:
Suh-weet! More than 300,000 views and counting.
When I put on my grammar-grump hat, you can bet on me making a serious typo in the same post, so go ahead and start pointing those out now. Go ahead, I’ll wait …
… Okay, that’s long enough.
Anyway, I understand when, say, someone who runs a grocery store makes a grammar goof while painting a sign. I don’t like it when I walk into a Kroger and see that tomato’s are on sale, but I don’t grind my teeth about it. But it annoys the @#$% out of me when people who are (supposedly) professional communicators haven’t mastered elementary-school grammar rules. Take a look at this ad, which was produced by Canon International, the camera company:
Now take a look at this paragraph from an article on CNBC:
That sound you hear is me grinding my teeth. It’s means it is. Its is possessive, as in hers, his, its. The ad should read Photography At Its Finest, and the CNBC article should read … before it’s too late.
These are mistakes in basic grammar committed by people who get paid to write for a living. And by the way, nothing makes it into print without at least one or two editors giving it a look. When I worked at a small magazine, two editors approved and initialed every article before it went to the printer. For an ad, the client and the creative director also have to approve. So multiple pairs of eyes failed to spot those mistakes. I guess that’s what happens when people from the MTV generation grow up and take jobs in the communications field.