Wheat Is Murder

      88 Comments on Wheat Is Murder

Readers have offered some good suggestions for Fat Head-related t-shirts over the past year.  We created one Fat Head t-shirt awhile back through Café Press and sold maybe two of them.  The trouble with Café Press is that we never actually see the shirts, plus their prices are so high that by the time you tag on a profit of a buck or two, you’re looking at a pretty expensive piece of cotton.

So we decided to roll the dice and get some t-shirts produced locally.  The first, which I chose because several readers asked for it, is a Wheat Is Murder t-shirt — guaranteed to be a conversation-starter if you wear it to a vegan rally or a screening of Forks Over Knives. We’ve listed them on our updated Fat Head Store page.

That’s my lovely wife modeling one of them in the picture at left.  We originally planned to sell them for the same rate in the U.S. and overseas, but it turns out overseas postage would reduce the profit margin to zero, so there will be an international shipping charge.

Depending on how this one sells, future candidates for t-shirts include The Guy From CSPI and Scientists Are Freakin’ Liars.

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88 thoughts on “Wheat Is Murder

  1. Jane

    Meat > Wheat

    Meat Thins

    Primal nerd shirt:

    M3@t is L33t

    Oh, what fun it would be to come up with shirts

    Reply
  2. tracker

    I say the real problem with cafe press is that there is a lot of badly designed junk on there. Whenever I upload anything, it will say something like “30k designs uploaded in the last 24 hours”. That makes it hard to find anything decent.

    I also sell stuff on a 3d modeling site, and they have a rating system. The higher rated stuff gets moved to the top of the search. Cafe press could use something similar.

    Reply
  3. john hunter

    Ordered a couple of shirts. Thanks! How about for us still large and working on it folks. I’m thinking something like “you think i’m big now, you should have seems me when I was following the food pyramid”

    LOL

    Reply
  4. john hunter

    Ordered a couple of shirts. Thanks! How about for us still large and working on it folks. I’m thinking something like “you think i’m big now, you should have seems me when I was following the food pyramid”

    LOL

    Reply
  5. Ernnmer2004

    LOL Love the idea from above:

    Mother Nature Doesn’t Hate You, After All
    (but what about your government?)

    Reply
  6. Robert

    Well I just ordered my XXL shirt, being 6’5″ I usually order XXL since there is rarely an XLT selection.
    I’ve been low carb for the last 3 years, but really lost weight in the last 6 months since switching to Paleo.

    Going paleo must have eliminated some foods that were causing you trouble. Anecdotally, I’ve heard that some people do better with the weight loss if they give up dairy foods.

    Reply
  7. Ernnmer2004

    LOL Love the idea from above:

    Mother Nature Doesn’t Hate You, After All
    (but what about your government?)

    Reply
  8. Robert

    Well I just ordered my XXL shirt, being 6’5″ I usually order XXL since there is rarely an XLT selection.
    I’ve been low carb for the last 3 years, but really lost weight in the last 6 months since switching to Paleo.

    Going paleo must have eliminated some foods that were causing you trouble. Anecdotally, I’ve heard that some people do better with the weight loss if they give up dairy foods.

    Reply
  9. Ryan

    Jane, I really like the “Meat Thins” idea. Nice play on Wheat Thins (an old favorite).

    Tom, do the shirts run true to size? The Cafe Press ones run small, in my experience.

    They seem right to me, especially since the cotton is pre-shrunk. If in doubt, go one sizer larger and then tell people you lost a lot of weight eating paleo.

    Reply
  10. Ryan

    Jane, I really like the “Meat Thins” idea. Nice play on Wheat Thins (an old favorite).

    Tom, do the shirts run true to size? The Cafe Press ones run small, in my experience.

    They seem right to me, especially since the cotton is pre-shrunk. If in doubt, go one sizer larger and then tell people you lost a lot of weight eating paleo.

    Reply
  11. Siouxm

    I agree with Princess Dieter on the V-neck to show off the wheatless tatas! Also a light fabric would be nice.

    I love this logo, BTW… the grim reaper with the wheat shaft… NICE!

    We’ll keep an eye on the suggestions. That problem with shirts is that you have to guess correctly (or at least closely) on sizes and styles before ordering. With a DVD, it’s not an issue.

    Reply
  12. Siouxm

    I agree with Princess Dieter on the V-neck to show off the wheatless tatas! Also a light fabric would be nice.

    I love this logo, BTW… the grim reaper with the wheat shaft… NICE!

    We’ll keep an eye on the suggestions. That problem with shirts is that you have to guess correctly (or at least closely) on sizes and styles before ordering. With a DVD, it’s not an issue.

    Reply
  13. Nate

    I’m going to get the wheat reaper shirt to wear at my insulin support group (type 1’s). We have two people with extreme allergies to gluten. I mean they have to be careful about the gluten in pill casings, lipstick, etc. They will whole heartily agree with wheat being a reaper.

    Also, i vote for a shirt with: “Vegetarianism: Ancient Indian word for Bad Hunter” l&lol

    How about: Serving gluten is premeditated murder.

    All good ideas.

    Reply
  14. Nate

    I’m going to get the wheat reaper shirt to wear at my insulin support group (type 1’s). We have two people with extreme allergies to gluten. I mean they have to be careful about the gluten in pill casings, lipstick, etc. They will whole heartily agree with wheat being a reaper.

    Also, i vote for a shirt with: “Vegetarianism: Ancient Indian word for Bad Hunter” l&lol

    How about: Serving gluten is premeditated murder.

    All good ideas.

    Reply
  15. tess

    my husband (who’s currently reading the Omnivore’s Dilemma) wants something to slam corn, too. 😉 i go along with the “bad hunter” concept.

    “Corn is Murder” is definitely out, but I’ll think on it.

    Reply
  16. tess

    my husband (who’s currently reading the Omnivore’s Dilemma) wants something to slam corn, too. 😉 i go along with the “bad hunter” concept.

    “Corn is Murder” is definitely out, but I’ll think on it.

    Reply
  17. Sue

    Got my T shirt in the mail yesterday! My 18 year old son says it’s baddass! Watched the movie last night too; loved it! Was doing Protein Power for awhile, and now I’m strict Paleo, so the info in the movie was not news to me, but I love the way you presented it, and I think it is a perfect way to share the low carb message with non-low carbers….since it’s normally so hard to get anyone interested (aside from my hubby and daughter who also eat that way). It’s amazing how even mentioning Paleo type dieting gets so many people’s hackles up!

    Glad your son like the t-shirt. I’d love to have it catch on with the teen crowd.

    Reply
  18. Sue

    Got my T shirt in the mail yesterday! My 18 year old son says it’s baddass! Watched the movie last night too; loved it! Was doing Protein Power for awhile, and now I’m strict Paleo, so the info in the movie was not news to me, but I love the way you presented it, and I think it is a perfect way to share the low carb message with non-low carbers….since it’s normally so hard to get anyone interested (aside from my hubby and daughter who also eat that way). It’s amazing how even mentioning Paleo type dieting gets so many people’s hackles up!

    Glad your son like the t-shirt. I’d love to have it catch on with the teen crowd.

    Reply
  19. Ted F

    How about something to the effect of “Meat: Fueling Human evolution for millions of years” and then an endorsement of keto or paleo.

    Good idea.

    Reply
  20. Ted F

    How about something to the effect of “Meat: Fueling Human evolution for millions of years” and then an endorsement of keto or paleo.

    Good idea.

    Reply
  21. Vanessa

    I have got to get one of those shirts. Then I can wear it to school and advertise my nutritional beliefs :). It’ll be even more funny since I was a vegetarian last year, so I’m going from “Meat is Murder” to “Wheat is Murder”

    Reply
  22. Vanessa

    I have got to get one of those shirts. Then I can wear it to school and advertise my nutritional beliefs :). It’ll be even more funny since I was a vegetarian last year, so I’m going from “Meat is Murder” to “Wheat is Murder”

    Reply
  23. Dawn Barclay

    I’ve seen both “Fat Head” and “Knives over Forks”. I’m eating almost no grains (I make an exception for quinoa because it has no wheat). I use olive oil and eat fish, shellfish and chicken, along with cheese (though I don’t like using anything with cow milk because of cow hormones, but I can’t give up cheese, no matter how hard I try). I exercise 2-3 hours a day and have lost around 23lbs in 10 weeks (and many, many inches).

    I’m curious what you think of the fact that vegan diets have reversed heart disease since it flies in the face of a number of your conclusions.

    Actually it doesn’t fly in the face of my conclusions. The vegan diets that reverse heart disease eliminate sugar, white flour, and processed vegetable oils. Dr. William Davis has also reversed heart disease with a diet that eliminates the same foods, but doesn’t eliminate meat or animal fats.

    Reply
  24. Dawn Barclay

    I’ve seen both “Fat Head” and “Knives over Forks”. I’m eating almost no grains (I make an exception for quinoa because it has no wheat). I use olive oil and eat fish, shellfish and chicken, along with cheese (though I don’t like using anything with cow milk because of cow hormones, but I can’t give up cheese, no matter how hard I try). I exercise 2-3 hours a day and have lost around 23lbs in 10 weeks (and many, many inches).

    I’m curious what you think of the fact that vegan diets have reversed heart disease since it flies in the face of a number of your conclusions.

    Actually it doesn’t fly in the face of my conclusions. The vegan diets that reverse heart disease eliminate sugar, white flour, and processed vegetable oils. Dr. William Davis has also reversed heart disease with a diet that eliminates the same foods, but doesn’t eliminate meat or animal fats.

    Reply
  25. Katherine Myers

    Dear Tom,

    I just got turned on to Fat Head. I’d love to get some “Wheat is Murder” tee shirts for my family and myself, but you only have small, 2xl and 3xl. Any chance you’d add some med., large, and xl sizes?

    Many thanks,
    Katherine Myers

    We’re letting that product expire. We have to order in large quantities to get a good price, and when sales slowed to a trickle, we elected not to risk investing in another large order of shirts.

    Reply
  26. Katherine Myers

    Dear Tom,

    I just got turned on to Fat Head. I’d love to get some “Wheat is Murder” tee shirts for my family and myself, but you only have small, 2xl and 3xl. Any chance you’d add some med., large, and xl sizes?

    Many thanks,
    Katherine Myers

    We’re letting that product expire. We have to order in large quantities to get a good price, and when sales slowed to a trickle, we elected not to risk investing in another large order of shirts.

    Reply
  27. Elenor

    Hey Tom,
    I know this is a way-old thread — but you might look at Zazzle.com — you make the design, and the folks who want to buy a … this-shirt or that-shirt, or a tote bag or a mouse pad — can use your design on whatever product they wish — and you still get the commission!

    FYI: I used it for my cruising stuff: http://www.zazzle.com/snowtao+gifts I made a variety of options, but the folks could get whatever they wanted with my design(s) on it.
    Elenor

    We ordered our shirts from Zazzle, but the one-at-a-time price is pretty steep.

    Reply
  28. Elenor

    Hey Tom,
    I know this is a way-old thread — but you might look at Zazzle.com — you make the design, and the folks who want to buy a … this-shirt or that-shirt, or a tote bag or a mouse pad — can use your design on whatever product they wish — and you still get the commission!

    FYI: I used it for my cruising stuff: http://www.zazzle.com/snowtao+gifts I made a variety of options, but the folks could get whatever they wanted with my design(s) on it.
    Elenor

    We ordered our shirts from Zazzle, but the one-at-a-time price is pretty steep.

    Reply

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